Source candidate

Yahae / yahae kiyosumi

ヤマヤ株式会社

A factory-direct artisan label from a century-old Nara sock maker, using organic fibers and OJO+ washi yarn.

Premium boutiqueHigh exposurehigh confidenceVerified 2026-05

Founded: 1921; Yahae launched 2020
HQ: Koryo Town, Nara, Japan
Region: Nara
US online: Yes
US physical: No
UK / Europe: Yes

Materials

OJO+ washiorganic cottonundyed yarn

Products

Washi Organic Cotton Ankle SocksWashi Organic Cotton Tabi SocksWashi Ribbed socks

Profile

Yahae is the factory-direct brand of Yamaya Co., a family-run Nara sock maker with over 100 years of production history. The brand launched in 2020 and emphasizes vintage machines, organic fibers, and no chemical dyes.

Products

The washi line includes organic cotton ankle socks, tabi socks, and ribbed socks made with OJO+ yarn from Oji Fiber.

Western Exposure

For a small artisan maker, Yahae has unusually strong western boutique access. The report identified US retailers including Old House Provisions, Anzu New York, Field Theory, KonMari, and School of Thought, plus retailers in Australia and the UK.

Notes

Despite meaningful exposure, this remains a strong source-candidate or relationship target because it has a clear artisan/factory-direct identity aligned with Wabi Socky's Phase 0 story.