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Gunze / WASHIITO

A dedicated washi sock line from Gunze, built around a softer washi-polyester yarn and mostly Japan-only distribution.

Major commercialLow exposuremedium confidenceVerified 2026-05
Founded
1896; WASHIITO launched 2022
HQ
Kyoto, Japan
Region
Kyoto
US online
No
US physical
No
UK / Europe
No

Materials

washi-polyester yarnmerino wool blend

Products

WASHIITO crew socksWASHIITO ankle socksWASHIITO five-toe socksMerino wool blend socks

Profile

Gunze is a large Japanese textile and apparel company founded in 1896. WASHIITO is its dedicated eco-conscious washi sock brand, launched in 2022.

Products

The yarn is made by twisting ultra-fine washi fiber around a polyester core. The brand emphasizes a softer washi feel that improves with washing. Men's and women's styles include crew, ankle, and five-toe formats.

Western Exposure

Current research found WASHIITO mainly through Gunze's Japanese retail channels, department stores, Zozotown, and Amazon Japan. No dedicated US or European presence was identified.

Notes

Useful to study as a domestic Japanese commercial washi line with low western exposure despite a large corporate parent.